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Devoted Rewards

Start earning points on every order and watch your rewards grow!


Earn points on every order and by completing small tasks to watch your rewards grow


Turn points into money off future orders, free stuff and more!


Subscribers earn even more with 3x points on every £1 spent


  • Create an account - Signing up is easy! Don't forget to tell us your dog's birthday for bonus party points!
  • Log in - Make sure you're logged in when you shop to collect points
  • Start shopping - Earn points on EVERY order of your pup’s favourite food
  • Spend your points - Redeem points for money off orders, subscriptions and more!


  • Make a purchase
  • Create an account
  • Refer a friend
  • Add pet's birthday
  • Sign up to e-mails
  • Like us on Facebook
  • Follow us on Instagram


Use for £5, £10, £15, £20 off your next subscription or just for a one off purchase


Swap your points for free food or treats


Give your points to a dog in need and support Birmingham Dogs Home.


What is Devoted Rewards?

When you join Devoted Rewards, you become part of a passionate community committed to improving their pets' lives through high-quality nutrition. Our loyalty program is designed to thank you for this commitment. By continuing to support Devoted Pet Foods, you'll accumulate Pup Points, which you can redeem for rewards for both you and your furry friends.

How do I join Devoted Rewards? Is it free?

Joining Devoted Rewards is entirely free. Simply create an account on our website to become part of our pack. Just by signing up, you'll receive 100 Pup Points. If you sign up while purchasing your first subscription, you'll be awarded an additional 300 Pup Points!

Who can join Devoted Rewards?

Anyone can join Devoted Rewards, as long as we ship to your country. We welcome all pet lovers!

How does your reward program work?

Our rewards program is straightforward: earn Pup Points by shopping and engaging with us. These points can be exchanged for discounts, free products, or even used to support charitable causes. We're always adding new and exciting rewards, so stay tuned for updates.

How can I earn points?

You can earn Pup Points in several ways:

Make a purchase on and earn 1 Pup Point per £1 spent (3 points for subscribers). Look out for double or triple points events!

Create an account to earn 100 points, or 300 points if you’re subscribing for the first time.

Refer friends to earn 250 points (750 if you’re a subscriber).

Celebrate your pet’s birthday with us (250 points, 500 for subscribers).

Sign up for our newsletter (20 points, double for subscribers).

Follow us on social media platforms like Facebook and Instagram to earn more points.

What am I agreeing to by joining Devoted Rewards?

By joining Devoted Rewards, you agree to become an active participant in our community focused on positive nutrition for dogs. You'll receive emails about your account, points balance, and information on special points events and new rewards.

Can I earn points when purchasing Devoted Pet Foods products from another website or in store?

Currently, Pup Points can only be earned through purchases made on our website. However, we're open to expanding this feature in the future.

Where can I see how many points I have earned?

Check your points balance and any pending points in the overview or Devoted Rewards section of your account.

What does "pending points" mean?

Pending points are points earned from recent actions that haven't fully processed yet. They typically become available within a few weeks.

Is there a limit to the number of points I can earn?

There's no limit! You can earn unlimited points through purchases, though some actions may be restricted to once-off.

How do I spend my points?

Log into your account and go to the Devoted Rewards section to redeem your Pup Points for rewards. You can select rewards based on your points balance; unavailable options will be greyed out. Once you confirm your selection, you'll receive a discount code.

Can I save up all my claimed vouchers and use them all together to get my order completely free?

Voucher codes cannot be combined with other discounts or codes.

Will my points or vouchers expire?

Pup Points don't expire. Vouchers expire two years after being claimed.

What happens to my points if I return a product or my order is cancelled?

Points for returned or canceled orders will be reversed.

Help, I didn't save my reward voucher code, how can I find it?

You can find any unspent vouchers in the "MY REWARDS" tab of your account.

How does the refer a friend program work?

Share your unique referral code with friends. They'll get a discount on their first purchase, and you'll earn points once they make a qualifying purchase. If a referred friend cancels or returns their order, the pending points will be removed from your account.

My points aren't applying to my account when I make an order online?

Ensure you are logged into your account during checkout. Points may take some time to appear as pending. If you forgot to log in, contact us with your details to apply the points.

How do I add my dog’s birthday into my Devoted Rewards account?

Navigate to the Devoted Rewards section and look for the "Ways to Earn" area. Click on the Pet’s Birthday option and enter the birthday details.

How do I leave the program?

If you decide to leave Devoted Rewards, contact us to unenroll you. You'll lose any accrued points, but you can rejoin anytime, starting your points balance from zero.


Be in with a chance to win a £20 Amazon Gift Card in our monthly draw!
Get first access to latest promotions and products and keep your pet feeling and looking great.