About Us

OUR STORY

Meet Max! My beloved dog and how he inspired my passion for this company.

Back in 2019, I brought home a sweet little Malshi puppy, Max. He was the cutest ball of fluff! But soon after, my precious Max started having health problems. He scratched and itched constantly. His tummy was always upset. We tried nearly a dozen brands of pet food, but nothing helped.

I was so worried about my poor pup and my vet bills were increasing. I thought I was going to lose him as he was so poorly. I came across Devoted and had run out of other ideas and was persuaded to give it a try. That was the turning point for Max and I, within a week, Max had stopped scratching and he was down to one healthy poop per day. His energy bounced back and his fluffy coat became soft and bright white. I was amazed! Thanks to Devoted, my puppy was happy and healthy again.

I had to be part of Devoted’s journey and joined the team. Now I get to share the food that transformed my Max's life. Seeing other dogs thrive on Devoted nourishment is so rewarding. Max will always be my inspiration. His story drives our commitment to quality ingredients and wellbeing. At Devoted, dogs are family. We devote ourselves fully to their health and happiness.

OUR MISSION

Our mission at Devoted is simple - to improve the health and happiness of dogs through healthy and digestible food. We’re proud to be fussy about every ingredient we choose to use in our natural pet food, down to the smallest percentages. High in animal protein, rich in fruit and veg, and absolutely free from bulking ingredients like grain (or any other nasty additives), all our hypoallergenic dog food is created with your dog’s wellbeing in mind.

Why Devoted?

Based on in-depth research of the dietary requirements of different breeds, we created a hypoallergenic pet food that’s suitable for pets with various allergens and sensitivities. Unlike many other pet food brands that bulk out their recipes with grains and wheats, our recipe is 100% grain free to support a healthy digestive system - Pets simply don’t have the enzymes required to break down the grains that are included in other pet foods, causing uncomfortable digestion and skin problems.

High in antioxidants, nutrients and protein, our hypoallergenic pet food is built to make your four legged friends look and feel good on both the inside and out. Aside from enjoying some delicious meals made from freshly prepared ingredients, your pet will soon be experiencing healthier bones, teeth, better breath, skin and a healthier digestive system, whilst boasting a stronger immune system (all with a shinier coat to show off!).